Prints and some ideas
Estrella Galicia 0,0%
Zero, por escolha.
Estrella Galicia - Alcohol free
The challenge: create a concept for the new Estrella Galicia 0,0% alcohol.
The Insight: unlike other brands, Estrella Galicia 0,0% is not a version of an alcoholic beer. It is a beer that just happens (or as we created the concept: chooses) to be 0,0%.
Estrella Galicia
1906 Black Coupage
Concept proposal for the launch of Black Coupage, Estrella Galicia’s most award-winning beer. Perfect for celebrating little big moments in life.
Unquiet
That’s how nature sees you.
Unquiet is a platform dedicated to global travel experiences. Our challenge was to create an ad to raise awareness of their work surrounding responsible tourism.
Lürzer's Archive, issue 231.
Sou da Paz
The campaign alerts to a dangerous new reality of firearms: 3D printing technology. We used a "multiple-choice" format (like a police file) to question the origin of these kinds of weapons, placing global manufacturers alongside ordinary places. The goal was to raise awareness about the growth of this technology in Southeastern Brazil, turning a statistic into a tangible perception of risk for every citizen.
Mastercard
Priceless Cities
Trancoso is a beach destination in Bahia, known for celebrating its local culture. So, to attract tourists during the summer season, we hosted a pocket show at Elba Ramalho's house and we invited people to paint their own version of the iconic Trancoso church. It was all part of a menu of priceless experiences with Mastercard.